Labeling

I read an interesting blog from Joel Makower this morning on what label we should apply to someone commited to sustainability. It is true that we tend to label everything and without a label, we don't seem to be able to wrap our arms around it. Of course, labels also lend themselves to extremists on both sides who use the label to avoid having to deal with complicated issues. Attack the label and you avoid having to put more than one or two brain cells to work.

But his premise is an interesting one. I don't have any great ideas; do you?